MANILA, Philippines – The Rain or Shine Elasto Painters have tapped a new outfitter for the 45th season of the Philippine Basketball Association in Phenom Sportswear.
This marks the biggest break for the five-year-old brand, and is a dream come true for Phenom president Jax Chua.
"We started Phenom Sportswear mainly because basketball is our first love and we wanted to be involved in the game in some capacity," said Chua.
"In God's perfect time and our team's hard work and sacrifice, we were able to achieve our ultimate dream of someday making jerseys for a PBA team," he added.
Chua is delighted to work with Rain or Shine, noting that the team shares their company's ideals.
Rain or Shine has been a model for PBA franchises for the past 12 years, having won two titles against a stacked field. Chua sees this as the same journey that his young company is taking in their own industry.
"With the PBA's strong following here and abroad, it solidifies our company's reputation and challenges us further to continuously level up our quality and service. That is why we are so thankful to the Rain or Shine Elasto Painters for giving us this opportunity," he said.
Phenom does not intend to make drastic changes in Rain or Shine's jerseys as they will still stick to a white, red, and blue scheme.
Chua guarantees, however, that his company will incorporate new technology into the Elasto Painters' pre-game kits.
"In the meantime, we will be sticking to their iconic design as their jerseys are one of the best-selling PBA jerseys with players such James Yap, Beau Belga, Gabe Norwood and Rey Nambatac," he said.
"But we will be incorporating new designs on their warmers and apparels which will be really exciting," he added.
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