MANILA -- Embracing the digital shift can help micro small and medium enterprises or MSMEs grow, advocates of women in business said Wednesday.
Small businessmen can reach consumers that do nearly everything with their smartphones by establishing their presence online and tapping app-based logistics services.
"We want to tell women out there that we can us those tools and we can use these to improve our businesses," said Women's Business Council of the Philippines president Monette Iturralde-Hamlin.
Hamlin said her daughter runs a swimsuit business and uses Lalamove to deliver her products to customers.
"The threat of disruption will always be there. It's the way forward, the best way for companies to remain relevant," said Dannah Majarocon, Lalamove Philippines Managing Director.