Grab equips small firms with digital tools to thrive online

Jessica Fenol, ABS-CBN News

Posted at Jul 01 2020 02:59 PM

A food delivery rider traverses EDSA during the enhanced community quarantine on April 4, 2020. Gigie Cruz, ABS-CBN News/File

MANILA - Grab Philippines said it launched a program to help micro, small and medium enterprises digitize and thrive online during the new normal. 

The Grab Small Business Booster Program includes tools to help small sellers shift to online channels using the Grab platform to expand their visibility, Grab told reporters in a video conference on Tuesday. 

One key feature is the GrabMerchant where sellers can create ads, access analytics and manage day to day operations, said GrabFood Philippines head EJ Dela Vega.

"What businesses need the most is visibility... We have the technology and reach with platforms like GrabFood, GrabExpress and GrabMart to help small businesses adapt and thrive in the new normal," Dela Vega said.

The service is set to launch in the country in the next few months, he said. 

On average, those spending on GrabFood ads see a 300 percent return on ad spend, Grab said.

An in-house survey showed that some 76 percent of small businesses would like support in increasing online visibility while 56 percent want tools to help them grow their businesses, the platform said.

"As more of these restaurants and merchant partners open up we want to make sure that we’re here to make sure they get back on their feet,” said Grab Philippines President Brian Cu.

In its recent social impact report, Grab said it had protected at least 3.6 million Filipinos between March and June with its GrabBayanihan campaign, which includes drivers, consumers, and small businesses, among others.

Some 12,000 merchants joined the platform from March to June, Grab said. Small firms saw at least 57 percent growth in online revenue through Grab during this period, it said.

Online deliveries for food, essential items and e-commerce deliveries have filled the streets during the COVID-19 lockdowns facilitating the movement of goods from stores to homes.