The consumer version of BlackBerry Messenger is closing down at the end of May.
"Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on," the company said in a statement published on its Facebook page.
BBM announced that it will be shutting down one of the most loved instant messaging applications on May 31, 2019.
"The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on," BBM stated.
The company said this comes three years after efforts of setting out to reinvigorate BBM consumer service as a cross platform service where users can chat, share life experiences and also consume content and use payment services.
According to its website, Blackberry Ltd. partnered with Emtek in 2016 to develop new and exciting features, services and content of the BMM to the global consumer market.
The company thanked the support of its users, partners and employees for being part of the BBM consumer service journey.
"We hope you will cherish many fond memories of BBM consumer service that helped shape messenger platforms to become what they are today," it stated.