It was only in 2001 when Tommy Hilfiger first came out with a watch collection, 16 years after he launched his eponymous fashion empire inspired by American culture and musical sub-genres. That it took it took him so long is a curious fact; after all, he is the son of a Dutch-German watchmaker.
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But some things just evolve when it’s supposed to. Take Wizer Industries, Inc., Tommy Hilfiger’s official distributor in the Philippines. They just launched the first ever in-line boutique for Tommy Hilfiger watches in the world—and it’s in Quezon City.
As the first watch-centric Tommy Hilfiger shop on the planet, the timepieces will be front and center. “It’s a great venue to showcase how Tommy’s reputation for fashionably chic iconic apparel translates into watch design,” says Rainier Jacinto, VP Marketing of Wizer Industries, Inc. The boutique’s design is minimalist but retains a sense of Americana, taking after its parent brand’s heritage. Its pristine look and clean lines give customers the opportunity to focus their attention and appreciation on the workmanship of the timepieces. “We’d like to showcase how dynamic a store concept can be by rolling out something really fresh for the Philippine market,” Jacinto adds.
With prices that range from PHP 5,000 to PHP 18,000, Tommy Hilfiger watches tap has an unmistakably young personality. This makes the actress and singer Zendaya an obvious choice as the timepieces’ global brand ambassador. Since fashion is ever-evolving, customers value that Tommy comes up with a fresh collection twice a year for Spring/Summer and Fall/Winter. Jacinto says, “Manila is the perfect market for modern fashion accessories which Tommy Hilfiger watches are known for.”
The store took three years to come to fruition, only opening on January 23, 2020, at the Upper Ground Floor (UGF), City Center, SM North Edsa. Friends from the media and influencers who believe in what the brand stands for were present during the launch. Customers who wanted a closer look at the watches were invited to drop by the interactive photo booth setup so they can try on the timepieces and share their photos on social media. The person whose photo gets the most number of likes will have a chance to win a Tommy Hilfiger watch. Inquiries about the product and mechanics of the promotion are welcome at the photo booth in the Upper Ground Floor of SM North Edsa.
Wizer Industries Inc. has been in the Philippine timepiece retail industry since 1962. Aside from operating mono-brand stores and holding exclusive distribution rights for brands such as Rado, Tissot, Frederique Constant, Citizen, and Tommy Hilfiger, the company also operates two multi-brand concept stores called Tempus and The Watch Store, which are located in key malls all over the Philippines. Their strength not only lies in watch retailing but also in after-sales servicing which gives a full and pleasant consumer experience.