On the heels of launching their multi-year partnership with Mercedes-AMG Petronas Motorsport, Tommy Hilfiger has just introduced a capsule collection that celebrates this collaboration. “We take pride in partnering with organizations that are the best in their industries and share our passion to attract and retain the best-in-class teams,” says Tommy Hilfiger Global CEO Daniel Grieder of there long-term deal with the five-time Formula One world champions.
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This isn’t the first time the American fashion label has partnered with a sports team. Back in the 90s, the company has sponsored the Lotus Team as well as outfitted the likes of Michael Schumacher and Eddie Irvine of Ferrari. More recently, they’ve gotten Spanish tennis superstar Rafael Nadal as one of their brand ambassadors.
“It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team's image,” says Mercedes Benz motorosport head Toto Wolff. “I am positive that it will energize our brand and bring a new spin to how we are perceived from this season. We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One.”
The first TommyXMercedes-Benz Men’s capsule collection blends the fashion house’s classic cool sportswear heritage with the innovative technical expertise of the winning motorsports team. “As a lifelong fan of motorsports, it has been inspiring to join forces with Mercedes-AMG Petronas Motorsport to fuse our brands’ shared passion for modern designs and innovation,” says Tommy Hilfiger himself. “The Spring 2019 TommyxMercedes-Benz capsule collection elevates timeless styles with a technical edge for the new generation of speed racing and Tommy Hilfiger fans.” The digital-first campaign features model Andrew Cooper and a vintage Mercedes-Benz 300 SL gullwing creating a mood that is sophisticated and elevated.
The limited line features chinos, bomber jackets, and jeans with functional elements such as climate control finishes and crease-resistant yarn. These, on a red, white and blue color palette highlighted with hints of gray and black. The Hilfiger signature stripe is placed on metal zipper pulls, small trim details and the hood lining, while blue pop linings add an unexpected twist to classic outerwear.
Check out the collection here:
Shirts with a climate control finish and heat seal bottom hem are available in red, white, navy and gray.
Quilted wool gray gilet.
Nylon bomber jacket with both brand logos on the chest.
Blazer and pant suit in high-twist and crease-resistant yarn with red and blue lining.
Lightweight cotton wool Terry hoodie and sweatpants with climate control finish and subtle signature stripe on trim.
Comfortable stretch jeans with anti-bacterial, anti-odor, and anti-staining finish and zero shrinkage anti-transfer dye.
Perforated black leather bomber jacket.
Technical wool navy bomber jacket with signature stripe on the trim.
Tommy Hilfiger is located at Central Square in Bonifacio High Street Central and Greenbelt 5, Newport Mall, Rustan’s Makati, and Rustan’s Shangri-La. For more information, Visit ssilife.com.ph or follow @ssilifeph on Instagram.