It was a rewarding start of the year’s second half for oil company Phoenix Petroleum, having been recognized by two prestigious award-giving bodies late July. The company, which is known to deliver high-grade fuels, fortifies its reputation by excelling in both marketing campaigns and corporate performance.
It’s not enough that Phoenix Petroleum offers top-performing fuels, it is also an expert in pinpointing its consumers’ needs and granting them to the fullest practicality. Through the years, the company’s extensive customer-centric attitude paved the way for constructive initiatives like the "Bida ang Tsuper Caravan" campaign targeted at PUV drivers.
The campaign under the Pinoy Tsuper Hero program is designed to invite PUV drivers all over the country to be part of the ‘Phoenix Tsuper Club’ (PTC) whose members enjoy privileges such as exclusive discounts through a loyalty card.
By the end of the campaign, a total of 12,751 new members were added to PTC, a 169 percent increase in active and engaged PTC cardholders, a 75 percent increase in transaction counts, and a 155 percent contribution to Phoenix Petroleum’s fuel volume surge.
With the campaign yielding encouraging results through its seamless and strategic execution, it’s no wonder it was recognized by the Philippine Association of National Advertisers (PANA) during the PANAta Awards 2019, an annual awarding ceremony to honor the industry’s best brand campaigns.
Among 74 other contenders, it was this campaign that landed the Bronze award for Customer Empowerment; while bagging the Gold award for the People’s Choice for Customer Empowerment category, overcoming 11 other campaigns by amassing the highest number of online votes.
On the banking side of the spectrum, Phoenix also proves its solid stature as a connoisseur in financial management. In fact, the Phoenix Petroleum-Philippine National Bank (PNB) debt deal was hailed as the "Best Debt Deal of the Year" at the Asian Banking and Finance Awards 2019 in Singapore. This is an annual awards tribute to banks with outstanding retail and wholesale banking innovations and outstanding corporate and investment banking deals and achievements.
The Phoenix Petroleum-PNB debt deal is Phoenix Petroleum’s issuance of P10-billion short-term commercial papers with PNB Capital and Investment Corp. The undertaking grossed overwhelming bids in its initial series, demonstrating Phoenix’s strong investor confidence. It became a landmark transaction by being the pioneer in commercial papers issuance under the new rule of the Securities Regulation Code Implementing Rules and Regulations.
As such, Phoenix Petroleum and PNB’s debt deal became the second recipient of the Best Debt Deal of the Year award since the category’s inclusion in the program in 2018, superseding last year’s victor.
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