Alpha Gen, next frontier after Gen Z, tough to crack: researcher


Posted at Aug 20 2019 09:40 AM | Updated as of Aug 20 2019 10:00 AM

Watch also in iWant or

Market researchers are tapping more into the "Alpha Gen," or those born in 2010 or later. This emerging market segment grew up with YouTube and have short attention spans, according to Synergy Market Research.