It was not too long ago when Netflix joyously announced that more than 45 million of its subscribers have watched "Bird Box" in its first week of release --a record number for a Netflix original movie.
But because some of those subscribers have decided to take on the Internet challenge of doing tasks while blindfolded --similar to how Sandra Bullock's character did things in the film-- the streaming website has been forced to issue a public health warning.
"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," a post that was put up on the US Netflix Twitter account read.
"Bird Box" tells the story of a mother and her two kids forced to wear blindfolds as they try and survive a world overrun by unseen threats that can drive people to commit suicide just by looking at them.
Its popularity has inspired people to take on a social media challenge and attempt to do every thing while wearing blindfolds.
This has led to some worrying videos that shows people stumbling around their houses and a toddler crashing into a wall, and others filming themselves walking blind out on the streets.
"Bird Box" was released over the holiday break and Netflix claimed a record number of its subscribers have watched it within its first week.
It has received mixed reviews, with some drawing unfavorable comparisons to the 2018 hit thriller "A Quiet Place."