The decade of Jollibee, from buying the competition to buying the world
Updated as of Dec 02 07:23 PM
Jollibee was already huge at the start of 2010, but it grew exponentially since then, gobbling up brands all over the world. And, while the next decade might be tricky for Tony Tan Caktiong's food empire, history proves that it isn't wise to bet against the 'Bee.
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