Grab launches GrabFood with pop-up food park

Jeeves De Veyra

Posted at Nov 09 2018 10:35 AM

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jeeves De Veyra (@venividiburp) on

MANILA -- Grab Philippines has officially launched a delicious new addition to its massively popular app -- GrabFood.

In line with this, Grab Philippines set up Crave City, a pop-up food park at the Bonifacio High Street to let Grab app users experience GrabFood’s localized and hassle-free service. Grabbers can just find a place to sit, open the Grab app, order through a digital menu customized per food outlet, and wait for the food to be delivered to their table. 

Crave City’s tenants are a well curated mix of different restaurants showing off the variety of food and packaging that can be delivered on GrabFood. Participating in Crave City are Mom & Tina’s, El Chupacabra, Senor Pollo, Bawai Vietnamese Kitchen, Charlie’s Grind and Grill, Gong Cha, Ersao, Aysee, Sunrise Buckets, Manila Creamery and Stockpile.

The Grab Crave City will run only until November 10. Jeeves De Veyra

GrabFood promises the same experience in the real world but at a much larger scale. Since going through beta testing in June 2018, GrabFood has signed on 4,000 restaurants onto its platform. Each restaurant has its own menu on the app. 

It’s interesting to note that GrabFood fits into existing Grab services such as transport, delivery, and payment. The service is now available in BGC, Makati, Ortigas, San Juan, Mandaluyong, Quezon City, Manila, Taguig, and Pasay – and is currently being beta-tested in Cebu City and Mandaue.

“We know Filipino consumers love a variety of food choices, so we’ve worked really hard over the past months to bring onboard their local favorite merchants onto GrabFood. Today, we’ve the widest selection of restaurants on GrabFood. Food remains a top household expenditure in the Philippines and we believe our on-demand food delivery service can really add convenience to consumers’ lives, while opening up more income streams for merchant- and delivery-partners. It’s a win for all,” said Demi Yu, head of GrabFood Philippines, Thailand, Malaysia & Vietnam.

Demi Yu, head of GrabFood Philippines, Thailand, Malaysia & Vietnam, and Brian Cu, Grab Philippines country head, show off GrabFood on the app. Jeeves De Veyra

Grab’s Crave City will be on a limited run at BGC Amphitheater at the Bonifacio High Street until November 10, 2018. Operating hours are from 11 a.m. to 11 p.m.