New Era Cap PH releases Whang-Od line

ABS-CBN News

Posted at Oct 17 2019 12:02 PM

MANILA – The local counterpart of the sports and lifestyle brand New Era Cap has released a collection featuring the works of the famous Kalinga tattoo artist Whang-Od. 

The New Era x Whang-Od line features caps and a shirt, each in black with gold prints of the mambabatok’s designs. 

Prices range from P2,095 to P2,695, as shown in the New Era Cap Philippines website.

“New Era Cap PH secured all the legal matters before proceeding,” the brand assured in a Facebook post.

“Supporting Filipino artists through collaboration is one of our brand values. And by supporting, we mean in all aspects.”

 

Last year, the National Commission for Culture and the Arts (NCCA) conferred the Dangal ng Haraya Award for Intangible Cultural Heritage on Whang-Od for being the Philippines’ “most recognized and respected master tattooist.”

NCCA previously said Whang-Od “deserves honor and acknowledgement for her contributions, particularly by bringing to greater attention the indigenous practice of tattooing and Filipino culture in general.”