Online rewards platform reports P1B worth of orders from Pinoys during ECQ


Posted at Jul 16 2020 03:59 PM

MANILA -- An online rewards platform has reported a whopping 2.1 million orders worth P1 billion from its Filipino users in May 2020 alone, during the enhanced community quarantine (ECQ). 

In a statement, ShopBack said the orders during ECQ consisted largely of "daily essentials" such as personal hygiene products, vitamins and supplements, and mom and baby items.

Food deliveries and grocery products came in second alongside home disinfecting products. 

These are followed by gym equipment and workout clothes, and gadgets and home appliances.

"Times are hard and everything shifted because of the unexpected global crisis, but the Philippine e-commerce and online shopping industry has been very robust during this pandemic," said ShopBack Philippines country manager Prashant Kala.

"We are also seeing a positive trend where stores, even traditional ones, are understanding the need of going online and reaching out to the consumer at the fingertips," Kala added.

First launched in Singapore in 2014, ShopBack lets its users get bonuses such as store credit and in-app rewards when shopping or booking purchases through the program. 

It said a total of P9.9 million worth of cashback was given to its users last month.