LONDON – The Department of Tourism showcased the best of the Philippines, especially its food, at this year’s Taste of London, an annual gathering of more than 50,000 foodies, chefs, and culinary taste-makers around the world, held at the Regent’s Park.
Attracting crowds with live musical performance and jam sessions, the Philippine booth served dried mangoes from Cebu and snacks in the 5-day event.
“Through the Philippines’ participation in this year’s Taste of London, we hope to give the UK a taste of Philippine food, culture, and hospitality,” said Ambassador Antonio Lagdameo.
“Filipino culture and cuisine are steadily gaining a huge following in the UK,” noted Tourism Attaché Gerard Panga. “The crowd’s reception towards our participation in this year’s Taste of London is an affirmation that great things are coming for Filipino food, culture, and travel.”
Also in the event is Mamasons, known as Europe’s first Filipino ice cream parlor. It featured an interpretation of the Filipino "dirty ice cream" in a sari-sari store-inspired booth. Mamasons served ice cream and its signature Bilog, which is ice cream in a pandesal bun.
“To be headhunted by the organizers, participate and showcase Filipino food next to the UK brands was a great honor. Mamasons is the first Filipino business to ever be invited and take part in the Taste of London. This is a testament that mainstream audiences are finally taking notice of Filipino cuisine. The reactions of new customers trying ube, our bilogs and Halo Halo for the first time was priceless,” said Omar Shah of Mamasons.
He added they are happy and proud to be able to push the Filipino food movement.
“The organizers were so happy with the long lines and buzz around our stall we were invited again to attend Taste of London 2020 with a much larger pitch. We can’t wait to represent and do it all again,” he said.