MANILA – Ayala Land’s Seda hotel will soon open in El Nido, Palawan, a place known for its pristine beaches.
Brett Patrick Hickey, recently appointed group general manager for Seda Lio Resort and Seda Vertis North, currently the largest hotel in Quezon City, will lead the unveiling later this year.
“[I’ve set the goal of] evolving the brand from primarily being a solid businessman’s hotel to a full-service hotel. It’s a great opportunity for me to make use of my experience working with luxury international brands and apply this to the Philippine environment,” said Hickey, who has 21 years of experience in the hospitality industry in Canada, China, Vietnam, and the Philippines.
Located at the Lio Tourism Estate, the 150-room Seda Lio aims to help showcase the biodiversity and attractions in the Bacuit Bay area.
Ayala Land broke ground for Seda Lio in February 2015.