Less than a decade after ABS-CBN News first streamed its programs on video sharing site YouTube for the benefit of Filipinos worldwide, its channel has broken new ground among its peers by garnering more than 3 billion views.
Streaming since October 2009, YouTube.com/ABSCBNNews maintains leadership in terms of subscriber base among Philippine news channels on the video platform, with close to 3.8 million subscribers from the country and around the world in May 2018.
There, subscribers can find breaking news reports from Channel 2, DZMM TeleRadyo, ANC, and ABS-CBN’s regional channels, as well as informative and engaging content from ABS-CBN current affairs programs.
This social media milestone is not the first that ABS-CBN Corporation’s integrated news and current affairs division has marked this year — its Facebook Page (Facebook.com/ABSCBNNews) gained 15 million Kapamilyas in April.
ABS-CBN News also continues to inform more than 5.8 million followers on Twitter (Twitter.com/ABSCBNNews), and more than 920,000 followers on Instagram (Instagram.com/ABSCBNNews).
The ABS-CBN News YouTube channel contributed to the success of ABS-CBN on the digital space.
Recently, ABS-CBN ranked the most viewed online content creator locally and 32nd globally, ranking ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video, and ABC according to data published by social video analytics and video intelligence platform Tubular.
With over 18 billion views on YouTube, ABS-CBN provides its 15.8 million subscribers across its main channels with various snackable content that gives the 15.8 million Kapamilyas who subscribe to its content on YouTube a personalized viewing experience.
"The partnership with YouTube gives our audiences direct access to the kind of information and entertainment they choose to follow, while offering them a wide array of content that cater to their different needs and interests," said Dennis Lim, head of YouTube and Multichannel Network at ABS-CBN’s Digital Media Division, in a statement.
ABS-CBN News' social media presence, meanwhile, is part of its larger-scale effort to serve the public through digital means, which its new chairman Mark Lopez has also identified as essential for the company to contribute to the betterment of Filipinos in the Philippines and abroad.
"We understand what the company means to the Filipino and this country, and we will take this to heart as we guide the company through its digital transformation," Lopez said upon his election to the company’s board in April.
Aside from social media, ABS-CBN News also maintains an integrated news website (news.abs-cbn.com). Updates can also be found via SMS and Viber.