“Halik,” the late-night teleserye featuring a dramatic love quadrangle involving married couples, set a new all-time-high rating by getting triple the audience share of its rival program on Thursday.
The RSB Drama production led its time slot across urban and rural areas nationwide, with 29.3% versus “Pamilya Roces’” 9.4%, according to Kantar Media.
This moved “Halik” to third on the list of most-watched programs in the country for the day, trailing only “Ang Probinsyano” with 43.5%, and “TV Patrol” and “Ngayon at Kailanman,” which tied for second with 31%.
Its November 8 rating, coinciding with the glamorous face-off between the wives portrayed by Yam Concepcion and Yen Santos, was also “Halik’s” highest ever since it debuted in August.
Nearly breaching 30% in ratings, “Halik’s” performance is an impressive feat for its late-night time slot, which typically sees a considerable decline in viewership following the second-slot prime time program.
“Halik” is also a monster hit among online viewers. Its episode hashtags consistently trend on Twitter, with its on-demand streaming via iWant ranking it the top show overall on the platform.
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