In the Philippines where karaoke is a national pastime and where the vocally talented are celebrated, winning in a singing competition is a sure ticket to stardom.
Longevity and momentum, however, are a different topic altogether.
Over the years, runners-up in televised star searches have proven that not clinching the top prize does not equate to fading away or lost opportunity. In some cases, it's the opposite; in fact, some finalists have even eclipsed their victors eventually.
In photos, here's a look at 11 stars who finished runner-up or finalist in their respective competitions, but made it big in showbiz anyway:
Her semi-finalist finish in "The Voice of the Philippines" did not stop Morissette from reaching greater heights, having launched a solo album and filling up the historic Big Dome with her "Morissette is Made" concert. Instagram.com/itsmorissette
He was first runner-up in "Little Big Star" in 2005, but bigger doors opened for Morales after the singing competition, specifically acting in hits like "Super Inggo" and the upcoming fantaserye "Bagani." Instagram.com/makisig228
JULIE ANN SAN JOSE
Now considered a prized pop star of GMA-7, San Jose had her start in showbiz after her finalist finish in the talent search "Popstar Kids" in 2005. Instagram.com/myjaps
While he placed second to Lyca Gairanod in "The Voice Kids," this teen star continues to shine bright in showbiz, having staged back-to-back concerts and released two studio albums. Instagram.com/darrenespanto
This runner-up of "Pinoy Pop Superstar" in 2006 has since evolved into a reliable theater actress, with her latest role as Elsa in "Himala: Isang Musikal" earning raves. Instagram.com/aicellesantos
A finalist in the first-ever season of "Pilipinas Got Talent," this singer became even more popular after the show as he ventured into acting on television, and later on stage. Instagram.com/markkistroem
ESANG DE TORRES
She may have only placed third in "The Voice Kids," but de Torres training earned her big roles in several theater productions thereafter, including Cosette in "Les Miserables" and the titular character in "Matilda the Musical." Instagram.com/esangdetorres
As Charice, Zyrus placed third in "Little Big Star" in 2005, but what followed was an international career backed by the likes of Oprah and Ellen DeGeneres. Notably, before the transition, Charice starred in "Glee" and "Alvin and the Chipmunks," and spawned the global hit "Pyramid." Instagram.com/jakezyrusmusic
A runner-up to Sarah Geronimo in "Star for a Night," Bautista nonetheless had no shortage of projects after the singing competition. On top of releasing six studio albums, he also proved his mettle as an actor on TV and stage. Instagram.com/iammarkbautista
Though he only placed fourth overall in "Star in a Million," Bautista went on to become an in-demand balladeer whose career even expanded to neighboring Southeast Asian countries. Instagram.com/xtianbautista