MANILA - The single biggest shopping cart on Lazada's shopping cart during its "12-12" sale was worth P2.6 million, double the value of the previous record last month, the online marketplace said.
Filipinos bought 6.6 million items in the first 24 hours of "12-12," taking advantage of discounts on over 12 million products, Lazada said.
One merchant, Filipino cosmetics maker Ever Bilena, turned its events hall into production floor, a "bright signal" of growing e-commerce in the country, Ever Bilena president and CEO Dioceldo Sy said.
"There is a growing space for eCommerce in the hearts of Filipinos. As we’ve seen in 11.11 and then again during 12.12, our market is embracing the online shopping experience,” said Lazada Philippines CEO Ray Alimurung.
Online shoppers filled their carts with shoes, toys, mobile phones and beauty products. Based on categories, mobile, mother and baby, fashion and general merchandise were the most popular, Lazada said.
Throughout 12-12, Filipinos bought on Lazada 115,000 power banks, 503,000 pairs of shoes, 187,000 toys and 80,000 mobile phones, the platform said.
Ever Bilena said it received over 40,000 orders across all brands during the 3-day Lazada sale.
A total of 6,700 donations were also given to 11 advocacy partners during the sale event, Lazada Philippines said.