MANILA -- The biggest shopping cart in Lazada's "11-11" sale in the Philippines had P1.2 million worth of items, the online marketplace said Thursday.
Lazada said 1,141 sellers each tallied at least P1 million in sales, making them millionaires. It did not disclose the total value of goods sold during the 24-hour event, which was matched by rival Shopee.
Filipinos spent 205 million minutes on Lazada last Nov. 11. On the first hour, 1 million shoppers bought 1 million items, Lazada said.
"The support of customers to this year’s sale affirm 11.11’s crucial
role in driving growth for e-commerce in the country," said Lazada Philippines CEO Ray Alimurung.
Some 13 million diapers, 240,000 pairs of sneakers, 200,000 toys and games and 10,000 pieces of luggage were sold during the 24-hour period, Lazada said.
Lazada also listed the top 3 brands per product category:
MOTHER AND BABY
1. Hydro Flask
2. Klean Kanteen
HEALTH AND BEAUTY
2. L'Oreal Paris
1. American Tourister