MANILA - Motorcycle-hailing firm Angkas on Thursday apologized for a Twitter post wherein it likened its service to sex, saying the tweet made its users feel unsafe.
The platform, known for its playful posts that sometimes go viral, said on Twitter: "Angkas is like sex. It's scary the first time pero masarap na ulit-ulitin (but it feels good to do it over and over)."
"Safety has always been our brand's priority and we apologize for how our recent Tweet has made users feel unsafe and cast doubt on the integrity of our service," Angkas CEO Angeline Than said in a statement.
"Words and analogies are meant to help us connect with our audience, but in this case, we've missed the mark. We take full responsibility for this misstep."
The police on Wednesday called out Angkas' tweet and reminded the company that public transport providers were "expected to observe proper decorum in its engagement with public."
Than apologized to Angkas bikers for the incident that "through no fault of their own, cast them in an unfair light."
"Our biker-partners have been trained to respect their riders and make them as comfortable as possible. And no tweet can change the fact. They are qualified professionals who are just working hard to make a decent living for themselves and their family," she said.
Angkas' treatment of sex in the tweet "was far from desirable," Tham added.
"Sex should never be used to create shame, fear, or disgust, and certainly not used lightly for the sake of some buzz," she said.
"Again, we are deeply sorry for this, and would like to reassure everyone that we are committed to the safety of our passengers, above all else."