'Fearless' moms unite to conquer 100 tough stains for a cleaner world


Posted at Dec 21 2016 06:42 PM | Updated as of Dec 23 2016 10:11 PM

MANILA – Since Ariel Philippines launched its enhanced formula that features a smart enzyme system, which eliminates over 100 stains in just one wash, more and more moms are becoming more fearless in battling tough stains and changing the world.

Among those who witnessed Ariel's powerful stain removal formula are celebrities and influencers, including Ariel brand ambassador Kris Aquino, former beauty queen Miriam Quiambao, clothing designer Mandy de la Rama-Santos, and columnist Mons Romulo.


A photo posted by 🇵🇭 Kris Aquino (@krisaquino) on

Last October, Quiambao, de la Rama-Santos, and Romulo lead a group of 100 fearless women who were recognized by Ariel for their immeasurable courage to face life's obstacles.

Some of the attendees were also able to share their inspiring stories to other women who, at some point, felt helpless and alone.

During the event, Quiambao, who is now an inspirational speaker and spiritual preacher, talked about her greatest fear in life. She defined fear as "False Expectations Appearing Real."

According to her, she is blessed with so much talent and opportunities that she fear she might not be able to use well in fulfilling her mission as a servant of God. And of course, one of these is her responsibility as a mother to her son.

"My fear is that kung hindi ko na-achieve 'yon, kung hindi ko nagawa lahat ng mga prinipare niya para gawin ko sa buhay na ito, feeling ko baka matatakot akong harapin siya because he will hold me accountable. I like him to look at me from the judgement seat and tell me: 'Well done, my faithful servant.'"

Dela Rama, meanwhile, said she is honored to be a part of Ariel's 100 fearless women list, which also includes renowned human rights advocate Amina Rasul, ‎executive director of Philippine Commission on Women Emmeline Versoza, Mindanao peace advocate Samira Gutoc-Tumawis, beauty queen and advocate for children’s education Marilou Chua, female pilot Aimee Carandang Gloria, chief of The Women's Center-Technical Education and Skills Development Authority (TESDA) Clara Ignacio, and OFW advocate Toots Ople.

Romulo, on the other hand, shared some behind the scene photos taken during the event. This includes a video of Aquino encouraging everyone to never tolerate lies, for they can become truth later on.


A video posted by Mons Romulo (@monsromulo) on


A photo posted by Mons Romulo (@monsromulo) on


A photo posted by Mons Romulo (@monsromulo) on

The gathering pays tribute to all Filipinas who continue to strive to improve the lives of their families and their communities. Ariel recognizes the journey to success is often stained by roadblocks that test one's strength, dedication and commitment yet Filipinas are known to stand up from the fall, wash their fears away and bravely face the world.

Meanwhile, netizens also took to social media their reactions about Ariel's 100 stains formula and how it helps in making laundry a better experience for every mommy.

The Wash Your Fears Summit seals Ariel's commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.

Remove 100 stains in 1 wash and be fearless in facing any challenge that might come your way with the new Ariel, now available with a recommended retail price of P7.50 in supermarkets nationwide. More information can be found on www.facebook/arielphilippines or follow the conversation online with the #Ariel100StainsIn1Wash hashtag.

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