How Sun Life uses digital platforms to boost financial literacy

Sun Life

Posted at Nov 25 2016 03:20 PM | Updated as of Nov 28 2016 03:41 PM

MANILA – Only 25% of Filipino adults are financially literate. This was the finding in a survey conducted by Standard & Poor’ Ratings Services in 2015 dubbed “Financial Literacy around the World.” The said number is a far cry from the results garnered by countries such as Australia, Canada, Germany, Norway, and the United Kingdom, where at least 65% adults are financially literate.

(Source: https://gflec.org/wp-content/uploads/2015/11/Finlit_paper_16_F2_singles.pdf)

The finding in the said survey is also reflected in a study conducted by Social Weather Stations in partnership with Sun Life Financial, which showed that 9 out of 10 Filipinos experienced financial shortage in the past 12 months, particularly in the areas of basic living expenses and health.

But on the brighter side, 1 in every 2 Filipinos is willing to learn more about managing finances.
“This is where we come in,” Mylene Lopa, Sun Life Chief Marketing Officer, said. “We can provide them with the knowledge and the tools they need so they can save, invest, and insure themselves and their loved ones,” Lopa said.

As the leading insurance company in the country, Sun Life is no stranger to pushing for financial literacy. In fact, it broke ground in 2009 when it launched the “It’s Time!" campaign to advocate the empowerment of Filipinos in their financial journey.

In recent years, Sun Life has been expanding its reach digitally to enhance accessibility and availability of financial services to more Filipinos, especially the tech-savvy younger generation through the following:

1. Brighter Life Institute

Inspired by the MOOCs or massive online open courses, the Brighter Life Institute offers free online instruction about the different facets of personal finance. This platform is ideal for those who are starting out in their financial journey as they can learn goal-setting and budgeting, and get to know financial products through online videos and exercises.

2. Money for Life E-Planner

Priorities and goals can change over time so Sun Life launched a tool that will help people plan their finances for every stage of life.

The Money for Life website will help one identify needs, explore options, and plan a complete financial journey by giving the best solutions he can afford.  Investing is also made more convenient as the platform already allows investors to add, transfer and redeem shares anytime, anywhere.

3. Auto-Invest Program

Sun Life’s Auto-Invest Program promotes regular investing by enabling clients to invest in the peso-denominated Sun Life Prosperity Funds through direct deduction from their bank accounts. This allows one to easily integrate investing into his lifestyle. What’s more, enrolment is free of charge.

4. Sun Life PH Mobile App

Sun Life’s mobile app gives clients the capability to manage their accounts through their mobile phones and tablets – the first app in the industry to offer such feature. As such, clients can do quick and easy transactions anytime, anywhere.

The app also boasts some special features, like the Office Locator, which makes it convenient for a client to search for Sun Life offices nationwide. It also has a Contact feature that connects them with Sun Life and/or a financial advisor, while the FAQs feature gives instant answers to common queries.

For more information about Sun Life’s products and services, visit www.sunlife.com.ph.

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