For Shaine Buhat, it was her childhood dream to become a Flight Attendant (FA) but never had she imagined that her career would pave the way to be recognized as a rising content creator.
With the help of TikTok, one of the leading destinations for short-form mobile video, Shaine was able to produce stories through the platform's safe and user-friendly features for creators.
There is already a growing number of Filipino creators who are gaining popularity within the local and global TikTok community.
"It was March 25, 2019," Shaine remembers creating her first TikTok video, a dub of a viral audio clip, "Joneeeel." Like every starting creator, she explored various content ranging from comedic dubs to duet, transitions and pick-up/hugot lines until she discovered what works for her—her life and travels as an FA.
"At first, it is challenging to grow my followers. I am not a celebrity and I do not have any friends who are using TikTok during that time," Shaine admitted.
Starting as a nobody in the app had been a hurdle for her before she reached TikTok stardom. Instead of concentrating on her follower count, she shifted her focus on creating fun quality content and consistency in her video uploads.
"My work schedule constantly changes. As flight attendants, we are adjusting to the flight schedule given by the schedulers. I learned to manage my time by creating three contents ahead of its scheduled time of upload," said Shaine.
She also finds the "Drafts" feature of the app helpful to bank her videos to be able to stick to her upload schedule.
At present, @fa_shainebuhat, has 110K followers on TikTok. Her most liked and watched video to date is her video demonstration on flight safety gathering 1.1M views and 85.5K hearts.
Shaine still cannot believe that people would recognize her during flights. People would tell her that they are inspired by her story, some even saying that they want to be a flight attendant someday.
She specifically recounts one saying, "ate, I want to be like you when I grow up!" This is her reason why she loves creating content, why she continues in spite of her hectic schedule and regular job—to share something positive to the world.
"I think that is the most rewarding part of being a content creator—that you can influence others and encourage them to continue their dreams, to meet other creators. The perks, freebies, and promotions are just a bonus. But for all of that, I am truly grateful," Shaine shared.
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