Mang Inasal (MI), one of Jollibee Foods Corporation (JFC)'s fastest-growing brands, celebrated another milestone as it formally opened its 600th store.
The newest home of the 2-in-1 sa Laki at Nuot-sa-Sarap Chicken Inasal opened at J.P Laurel National Highway Purok 1 Barangay Tambo Lipa City, Batangas.
JFC Country Business Group Head for the Philippines Joseph Tanbuntiong, and MI's Business Unit Head Jojo P. Subido, led the store blessing on November 7. They were accompanied by Lipa City Vice-Mayor, Mark Luancing and the representative of Mayor Eric Africa, Atty. Willy Rivera, MI Regional Business Unit Head for South Luzon, Lelette A. Minerales, MI South Luzon Operations Director, Lucy Salazar, MI Tambo Lipa Franchisee, Eric Reyes, MI Tambo Lipa Managing Director, Eugene Reyes, and MI Tambo Lipa Restaurant Manager, Evangeline Ebora.
To further mark the special occasion and create excitement over the new store, Mang Inasal worked jointly with Filipino visual artist Paulina Luz Sotto for the commemorative design of the 600th store marker and Pinoy jeepney art installation.
Sotto is the grandchild of National Artist Arturo Luz, whose family hails from Lipa, which explains why the jeepney carries the ''Gridlock'' design, symbolic of their roots.
The artwork was an abstract representation of Mang Inasal's journey towards becoming a national icon in the quick-service restaurant industry.
Mang Inasal customers followed the jeepney art installation that marked the Road to 600th countdown. It started from the 591st store that opened in Quezon Boulevard, Manila. Then it moved through: Maranding, Lanao del Norte; Sto. Tomas, Davao del Norte; Tacloban, Leyte; Olongapo, Zambales; Dagupan, Pangasinan; Tabuk, Kalinga; Rosario, Cavite; and Fairview, Quezon City.
Moreover, the lucky first and 600th customers were able to procure coupons with sought-after discounts of Mang Inasal meals during the festive event.
Subido says, ''We are honored to share this feat with our loyal customers, dedicated employees, and committed franchise business partners whose patronage and support saw us through the past 15 years.''
''Our journey as an enterprise was made more memorable with all of you helping us make true Mang Inasal’s commitment to provide best-tasting, high quality, value-for-money food and a dining experience where our customers relish the uninhibited joy of eating,'' Subido adds.
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