Jim Beam set to conquer Eastwood City with new flavors

Jim Beam

Posted at Nov 15 2019 04:57 PM | Updated as of Nov 15 2019 05:47 PM

Building up from its first introduction earlier this year, the second iteration of the Jim Beam Highball Pop-Up Bar will feature all-new highballs that were inspired by local flavors and designed specifically for the Filipino.

"We are so excited to bring back the Jim Beam Highball Pop-Up bar to the lively city that is Manila. Our new flavors are sure to tantalize your taste buds and leave you craving for more," said Rayern Goh, Senior Brand Manager of Jim Beam. 

For this installation, the High Pop-Up Bar will be at the Eastwood Central Plaza from November 12 to 16, 2019. 

Attendees will get taste and enjoy the following refreshing flavors:
1.    Yuzu and Lemongrass Highball
2.    Calamansi and Pandan Highball
3.    Pineapple and Basil Highball
4.    Mango Spice Highball

Other familiar flavors from last year's pop-up bar will also return like the Lychee and the Signature Classic Highball.

The event will also feature live musical performances by some of the country's iconic OPM artists like Ebe Dancel, The Juans, Clara Benin, Better Days, and The Vowels They Orbit.

Aside from listening to the sweet tunes and drinking the freshest highballs, attendees can also enjoy games with their friends—like the Highball Pong or the Jim Beam Highball Claw Machine. With each purchase of a highball, a free chip will be given that can be used to play these games, and a chance to win some Jim Beam Highball merchandise and other prizes.


"Jim Beam Highball is an excellent drink that is perfectly well-balanced, refreshing, and pairs superbly with so many dishes. We ca not wait to share this with you," Goh said.

Chill and unwind with your friends at the High Pop-Up Bar in Eastwood City. The bar will be open from 6:00 PM to 2:00 AM until November 16, 2019.

Founded in 1795, Jim Beam is one of the world's No. 1 bourbons and has been operated by one family for seven generations.

For more information visit Jim Beam's Facebook and Instagram pages.

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