SM Supermalls starts 100-day countdown to Christmas

SM Supermalls

Posted at Sep 24 2019 07:24 PM

Actress Dimples Romana, famous Christmas carol singer Jose Mari Chan, Carol Sy, SM Supermalls COO Steven Tan, Grace Magno, and Chito Bauzon with (far left) the Mandaluyong Children’s Choir.

SM Supermalls kicked off their celebration for the Christmas season with multiple holiday sales, giving out SM Bears of Joy, and granting people’s wishes through #DearSMSanta campaign at the SM Aura Premier Sept 16.

The event, which was hosted by Dimples Romana, also marked the exact hundred days before Christmas day.

The Mandaluyong Children’s Choir started the program as they sang several holiday songs including SM Supermalls Christmas jingle titled "SM Mallidays." 

SM then launched its Bears of Joy, a campaign since 2011 that lets customers buy a pair of Bears worth P200—one of which they get to keep while the other is donated to the mall’s chosen beneficiary. 

"Spread the joy, buy a pair, and make a child happy this Christmas. After all, [it] is about giving and about the children," said SM Supermalls Assistant Vice President for CSR Marketing Chito Bauzon. 

SM also embarked on creating a Spotify playlist that contains best-loved holiday songs like Train's "Shake Up Christmas," Aegis' "Christmas Bonus," and Mariah Carey's "All I Want for Christmas is You." People can also stream "SM Mallidays" in that playlist.

One of the event highlights was the launch of #DearSMSanta, a project that allows kids and kids-at-heart to write their Christmas wishes to Santa. SM provided a digital mailbox wherein people can drop off their e-letters.

"Please remember that Santa is just an email away at SM Supermalls," said SM Vice President for Corporate Marketing Grace Magno. 

As many as 60 lucky winners will have their wishes granted in the #DearSMSanta promo. For the mechanics, visit 

SM also started to offer its greatest holiday deals that are perfect for those who have nephews, nieces, and godchildren who will anticipate for aguinaldo or Christmas gifts. 

By going to SM Stores from October 1-31, they can get up to 50 percent discount on children’s wear, shoes, accessories, and toys. They can also score great deals up to 70 percent off for SM’s Pre-Holiday Sale from October 25 to November 3.

Jose Mari Chan ended the night with a performance. The singer-songwriter serenaded the audience with his iconic songs such as crowd-favorite 'Christmas in our Hearts.'

Check out for more details. Have a #SparklingSMallidays!

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