Across borders: Back-to-back grand opening for Wilcon

Wilcon Depot

Posted at Jul 23 2018 11:36 AM

Leading home improvement and construction supply retailer Wilcon Depot primed its business succession plan after strategically mapping out back-to-back store openings located in Southern Luzon and Western Visayas.

Wilcon Depot continues to increase its store footprints as it launched its first home construction retail outlet in the Bicol region at Zone 4 National Highway, Brgy. Del Rosario, Naga City, Camarines Sur on June 29, 2018. 

It also launched its second retail store in Iloilo City located at G/F Festive Walk Mall, Megaworld Blvd., Mandurriao on June 30, 2018.


Opening its 44th branch store in Bicol, Wilcon started the celebration with a motorcade in barangays near its new store. It was joined by Wilcon valued suppliers and industry partners. The opening event continued at the store with a ribbon-cutting ceremony led by Wilcon Founder and Chairman Emeritus William T. Belo, Wilcon President and CEO Lorraine Belo-Cincochan, Wilcon SEVP-Chief Operating Officer and PRA President Rosemarie Bosch-Ong, Wilcon EVP-Chief Financial Officer Mark Andrew Belo and Wilcon EVP-Chief Product Officer Careen Belo.

Other attendees included Wilcon's valued suppliers LIXIL Water Technology Country Manager Alen Alban, HCG President Sam Chen, Wilcon industry partner PIID Chairman Arch. James Jao, and local government officials Vice Mayor Nelson Legacion, Congressman Gabriel Bordado Jr., and Vice Governor Fortunato Peña.

(L-R) Hocheng Philippines Corporation President Sam Chen, Wilcon Depot EVP and Chief Product Officer Careen Belo, Wilcon Depot EVP and Chief Financial Officer Mark Andrew Belo, Wilcon Depot SEVP and Chief Operating Officer and Philippine Retailers Association President Rosemarie Ong, Multi-awarded Architect and Interior Designer Architect James Jao, Naga City Vice Mayor Hon. Atty. Nelson Legacion, Camarines Sur Vice Governor Hon. Fortunato Ato Peña, Camarines Sur 3rd District Congressman Hon. Gabriel Bordado Jr., Wilcon Depot Founder and Chairman Emeritus William Belo, Wilcon Depot President and CEO Lorraine Belo-Cincochan and LIXIL Water Technology Country Manager Alen Alban.

(L-R) LIXIL Water Technology Country Manager Alen Alban, Iloilo City Hon. Vice Mayor Jeffrey Ganzon, Iloilo 1st District Congressman Hon. Jerry Treñas, Wilcon Depot SEVP and Chief Operating Officer and Philippine Retailers Association President Rosemarie Ong, Iloilo Governor Hon. Arthur Defensor Sr., Wilcon Depot President and CEO Lorraine Belo-Cincochan, Alliance Global, Inc. CEO Kevin Tan, Iloilo City Mayor Hon. Jose S. Espinosa III, and Iloilo City Councilors Joshua Allim, Ed Peñaredondo and Candice Tupas.

Megaworld Commercial Division SAVP and head of Marketing and Business Development Tefel Pesigan-Valentino, Lorraine Belo-Cincochan, Alliance Global Ink., CEO Kevin Tan and Rosemarie Ong

IDr. Rye Rentoy, IDr. Liah Albia, Arch. James Jao, IDr. Vida Sacramento and IDr. Ben Nasayao

Wilcon President and CEO Lorraine Belo-Cincochan giving thanks to everyone who attended the grand opening

With the entry of Wilcon Depot in Naga, which is one of Bicol’s centers of commerce, trade, tourism, religion and education, it can serve not only the city’s people but also the neighboring cities as well.

Wilcon houses numerous brands to choose from as it carries exclusive top-tier brands like Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Hamden Kitchen appliances, Pozzi Bathroom Solutions, Koller Whirlpool Bathtubs and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, Bull Outdoor Products and Rubi Tile cutter. Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros and Tesany alongside with Italian tile brands Novabell, Energie Ker, Gardenia, Leonardo and Naxos are made available in the Tile Studio inside the store together with Asian tile brands Arte, Sol, Lola, Huanqiu, Verona, Picasso Mosaic, Roman, Mulia, Kia and Basel. 

Kasch bathroom accessories, Sefa specialty bathroom faucets, bathroom accessories, showerheads and kitchen organizers, Crown and Prussia Kitchen Sink, Electron Generators, Direct Hardware, Truper tools, Alphalux lighting solutions, PTech PVC mouldings, Forest wood products, and Solutherm PPR pipes are displayed in the DIY section of the store.

Being known for providing home improvement supplies and renowned international brands, Wilcon Depot has its full array of extensive and quality home building materials ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances and other DIY items.

The 44th retail store has a total sales area of over 9,000 square meters accommodating thousands of strong and reliable local and international brands in the market, arranged in an organized and clutter-free manner inside an air-conditioned store. By maintaining its uniformity in the interior of its depot store, Wilcon makes its operations efficient to help the customers shop with ease.

Wilcon offers multitude of services that give customers convenient shopping experience like free parking spaces, reliable delivery service, and tile cutting service, among others. It also provides a service that allows customers to create their desired 3D layout through computer software, with cost estimate and product list made possible in the store’s Design Hub section. Valued customers can also avail their Wilcon Loyalty Card for free and enjoy promo exclusives and offerings.

“Known to be as the heart of Bicol, Naga City is also one of the region's top tourist destinations not only because of Peñafrancia Festival, but it is also considered as ‘maogmang lugar’ (happy place) which keeps it a welcoming and vibrant city,” said Wilcon SEVP-Chief Operating Officer Rosemarie Ong.

“Aside from this, Naga City was awarded as the country's most competitive component city in 2016 and 2017. These are just few reasons why we feel that our expansion here in Naga City is very timely.”


In providing the best value and quality home improvement products in the neighborhood, Wilcon opened in Iloilo City a Home Essentials store, a mall-based format retail outlet to provide the needs of the DIYers. Being its 45th retail outlet nationwide, Wilcon Home Essentials offers a wide variety of home must-haves including Plumbing, Electrical, Tools and Hardware, Outdoor Living, Paints, Building Materials, Appliances and Housewares.

“After opening our first depot store at Jaro, Iloilo in December 2017…we can provide more of what we offer here in Iloilo City. Now, as we open a Home Essentials store, more Ilonggos can efficiently renovate and design their homes by providing them a more accessible and convenient way of getting their home improvement needs. Wilcon will stay as the strong and reliable home shopping store for more and more Filipino homeowners and builders across the country,” Wilcon President and CEO Lorraine Belo-Cincochan said.

In fulfilling its mission and commitment, more Filipino homeowners and builders can acquire high quality products and home solutions with the latest innovation and technology features, and at the same time, experience unparalleled services.

With over 40 years of experience in the home improvement and construction supply industry, Wilcon remains one of the country's most preferred one-stop shops that provides great value and selection for every Filipino home building needs.

Wilcon stands fast to its commitment to have a total of 67 operating stores by 2020, earlier than planned, barring any unexpected external factors. Wilcon is set to open six more stores this year located in Zamboanga; Lipa, Batangas; Tayabas, Quezon Province; Davao; GenSan and Puerto Princesa.

Fill up your homes with the right choices of home building and improvement products, and experience superior services from Wilcon. Visit their newest branches in Zone 4 National Highway, Brgy. Del Rosario, Naga City, Camarines Sur, and G/F Festive Walk Mall, Megaworld Blvd., Mandurriao, Iloilo City.

To learn more about Wilcon, log on to You can also follow them at their social media accounts at and

NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.