H&M brings latest swim collection with Nadine Lustre, Maja Salvador


Posted at Jun 15 2020 05:19 PM | Updated as of Jun 15 2020 07:02 PM

Summer is a special season that makes self-appreciation and body positivity more creative and experimental, with a wide variety of beachwear pieces to pair up and play around with.

This year, Nadine Lustre is back to bring the latest swimwear from H&M—and though that is already enough to get excited about, the fashion brand has announced that they are taking things up a notch by featuring another Filipina ambassador for this collection: singer, dancer, and actress Maja Salvador.


In 2019, seeing that there was a sizeable demand for Swim Essentials among consumers, the brand decided to launch a swimwear campaign featuring Lustre as its first-ever local ambassador. This year, H&M is again set on providing a wider, more affordable collection made for all, while also being thrilled to announce Salvador as an addition to the said campaign.

''We couldn't think of any two better local ambassadors for this campaign, which we're so excited to share. It's a fresh pairing featuring two Filipinas who perfectly live out what this collection is all about: loving and owning yourself. Swim Essentials selected by Nadine and Maja has something for everyone—be it for lounging by the pool, styling yourself for pretty photos, or just having the perfect swim pieces in handy for a future island getaway,'' remarked Sylvain Crouzat, Sales Manager of H&M Philippines.

Here are reasons why you will find something you will surely love from this collection:

Prints for every style

Swimsuit at PHP 999

Swim Essentials selected by Nadine and Maja offers 140 different prints and colors, celebrating every Filipina's style. Go for the zebra printed one-piece if you are looking to make a bold statement; or if you are after Maja's fun and youthful vibe, you can always opt to choose from bright red and yellow hues. But if timeless pieces are more your thing, there is something for you, too: textured blacks and whites ready to mix and match.

Fit for all body types

Bikini bottom at PHP 599
Bikini top at PHP 999

With this collection, you are bound to check everything off your list to feel more confident. Find your next IG #OOTD among one-piece and two-piece swimsuits made for all shapes that Nadine Lustre herself describes as the ''perfect fit.''

Made even more affordable

Both bikini bottoms at PHP 599

With H&M's commitment to offer quality at the best price, you can get your hands on your favorite swim pieces from the collection for as low as PHP 499. Do not forget to pair them with accessories starting at PHP 199 for that overall swim look!

Swim Essentials selected by Nadine and Maja will be available in all H&M stores nationwide starting June 18.

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