In 2012, Sun Life Financial launched five short films, starring the likes of Angel Aquino, Ketchup Eusebio, and the late Lilia Cuntapay.
At that time, the country's leading life insurance company had one purpose in mind-- to boost people's financial literacy and encourage them to invest money.
Little did they know that these films would be recognized abroad. In fact, one went as far as the New York Festivals.
So, as the company celebrates Financial Independence Month this June, they are launching short films titled "Waves" by Zig Marasigan, "She said, She said" by Nic Reyes, and "Sayaw" by Mihk Vergara.
Dubbed "Sun Shorts," these films revolved around three stories love, hope, and commitment that are inspired by real-life stories of Sun Life clients.
Each film is accompanied by a reaction video from Sun Life brand ambassadors Matteo Guidicelli, Judy Ann Santos, and Piolo Pascual.
Charo Santos was also present during the launch at the Makati Shangri-la on Wednesday. According to the 61-year-old showbiz veteran, she is proud to have gone through the different stages of life for these taught her many lessons.
"I've gone through the "kilig" of young love. As a mother, I've struggled between raising my children and building a career. And I've experienced what it's like to build a relationship amidst the many trials and challenges of life," she said.
Santos added that she continues to learn a lot of things every day. But above all, she realized that the best things we have are the relationships we build through time.
"The people we love inspire us. They give us courage. They give us purpose. They give us a reason for living, and they made us better versions of ourselves. And so it is very important and it's imperative that we learn to nurture and build these relationships every way we can. These relationships are the ones that will define us as a people," she added.
"And in this Financial Independence Month, this is the message we wish to convey that we should be free to express our love and care for the people we truly love in the best way we can, and make sure that we will secure a bright future for our loved ones and be there for them every step of the way, and Sun Life will help us in making that happen. "
According to Sun Life's chief marketing officer Mylene Lopa, Sun Life continues to advocate financial literacy by utilizing the digital platform to reach more Filipinos. Short films, she added, are effective media in conveying powerful messages.
"Through short films you can convey a very beautiful story. It doesn't take too much time. It's not very imposing on our audience. Mga four minutes lang, we can already impart a very important message to them," Lopa said.
On Wednesday night, Sun Life launched the short film "Waves," which instantly garnered millions of views on social media. The films "She said, She said" and "Sayaw" will be launched on June 14 and 21, respectively.
You can watch the video by visiting www.sunshorts2.com or following Sun Life Financial Philippines on Facebook.
NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.