The world is facing one of the biggest challenges to happen this century. During this period, uncertainty and fear have gripped everyone across nations, faiths, and even cultures. In order to navigate this tough situation, everyone should keep instilling an optimistic spirit and remember that even if we are physically apart, we are emotionally drawn together in this common fight for a better tomorrow.
It is in this calling that Coca-Cola pays homage to everyone who recognizes that this battle is everyone else's, and takes on a noble mission to go beyond and continue to bring light to the country in their own meaningful ways, touching lives and inspiring others day-by-day. Through its stories for the human race, the positivity, togetherness and the human spirit in these challenging times will be celebrated.
"The world today is in the midst of extraordinary and difficult times. But we also acknowledge that this is a moment in which we need to come together and support each other in any way we can. This is a time for us to help uplift the spirit, bring needed encouragement, and inspire," Coca-Cola Philippines General Manager Winn Everhart said.
One exemplary story featured in the For the Human Race stories is that of Neil Delgado-Garcia from Baguio. Despite being differently abled, he hops onto his motorcycle to make vital deliveries and volunteers to deliver food to frontliners.
"Wala namang makakatulong sa atin kung hindi tayo-tayo din," Garcia said.
It was upon seeing a restaurant prepare church-donated food for frontliners that inspired him to reach out and volunteer as a delivery rider. As a further act of kindness, Garcia would set aside the tips he would collect to buy coffee for the soldiers and police stationed at the checkpoints.
"Parang hindi tulong 'yung binibigay mo—saya. Sobrang ganda sa pakiramdam 'yun," he added.
Never letting his physical condition get in the way, Garcia's inspiring story is an example of how hope and indomitable spirit can rise against all odds. This is exactly what Coca-Cola PH wants to promote, as it strongly believes that universal togetherness, positivity, and hope can all bring in light in these dark times.
"We would like to express our heartfelt gratitude and appreciation to those who continue to keep us all safe through the crisis, particularly those people on the front lines. Everyday, we are inspired and uplifted by countless acts of selflessness, kindness, and courage from people across the Philippines and around the world. Please know that the good work you do serves to inspire us and that we are with you all the way in this fight," Everhart said.
Watch Garcia's complete narrative in the #ForTheHumanRace video here. More stories of hope for the human race will also be shared in the Coca-Cola PH YouTube page.
Moreover, as part of its commitment to bring positive change, Coca-Cola PH and its valued partners including TOWNS Foundation, UP Medical Foundation, the Philippine Disaster Resilience Foundation, Caritas Manila, McDonald's Kindness Kitchen, Rise Against Hunger-PH (RAH), Philippines Business for Social Progress (PBSP), and Jollibee Foundation have been supporting relief efforts since the start of the current situation in the country. This includes the company's initial P150 million donation that translated into providing personal protective equipment (PPEs), food packs, and beverages to medical workers and local communities.
To date, more than 50,000 medical workers have already been provided with PPEs. A significant portion of which was coursed through the tireless efforts of volunteers from the UP Medical Foundation and the TOWNS Foundation.
Together with Caritas-Manila, RAH, and PBSP, the distribution of food packs to 39,000 vulnerable families is still ongoing to address their urgent need for nourishment and sustenance. Additionally, over 500,000 liters of beverages have also been distributed to 125 public and private hospitals, 99 local government units, 53 national government agencies, and 50 non-government organizations and foundations.
For updates, visit Coca-Cola Philippines' official website, Facebook, Twitter, and Instagram pages.
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